It all begins on the farm. Our farms are located in the heart of Plant City, Florida, the winter strawberry capital of the world. With over 600 acres of land in crops at one time we maintain strict control over each part of our operation. From automated GPS technology driving our tractors, to the shovels used to turn the ground, we take great pride in our farming techniques. We combine good old-fashioned hard work with the most technologically advanced farming equipment available to get the job done. We are sensitive to our environment and go above and beyond the guidelines for Good Agricultural Practices to provide safe, wholesome food while maintaining the integrity of the land, workers and our surrounding communities. Our farm is rich in heritage and we want to preserve what our families worked hard to build while ensuring that history is passed to future generations. We draw from our history and growing experience to provide consumers with the freshest, highest quality produce from our farms to your table.

Click each photo below to see enlarged image.